Multimedia for Education
We create infographics and short videos about how the state works. We explain the path of a bill from idea to the president's signature in 90 seconds. Our materials are used by local libraries and community centers. We focus on asymmetric design and bold colors to catch the younger generation's eye. This is knowledge served in a way that doesn't put you to sleep.
Politics is not just talking heads on TV
Most people turn off their TV when they hear about another legislative amendment. We are changing that because politics actually affects your wallet. Last year, we prepared 34 short animations explaining how your tax money goes to the city budget and back to your neighborhood. We don't use difficult words from law textbooks. Instead, we show concrete numbers, for example, how much of every 100 PLN goes towards repairing sidewalks on your street. Just the facts.
Videos that people actually watch until the end
Our materials usually last between 63 and 114 seconds. That's enough to explain the voting mechanism in the Sejm or the rules for submitting applications to a participatory budget. We use bright colors and asymmetric shapes because we know the younger generation scrolls their phones very quickly and has little time. In March 2024, our video about changes to the capital gains tax was shared by 127 people in just two days. This is a real result that pleases our four-person editorial team. (By the way, most of these laws could be written half as long, but nobody asks our opinion anyway).
Infographics for libraries and local centers
We don't just live online. Our posters and educational boards are currently hanging in 19 libraries near Warsaw and Mińsk Mazowiecki. We design them so that even a 15-year-old can understand complex environmental protection regulations or changes in traffic law. In one project for a community center in Wołomin, we shortened a 14-page rulebook to a single, clear A3 graphic. People finally started reading these rules, and the number of incorrect applications dropped by about 23%.
No fluff, just facts, no grand theory
Our team on Marszałkowska Street doesn't play around with academic discourse. We check everything at the source – we sit down in the morning, open the dry texts of Monitor Polski, and extract the essence for the average person. If a new law has 214 articles, we choose the 4 that will actually change the price of butter in your shop or your electricity bill. That's it. We don't promise that you'll become a law professor after our videos, but you certainly won't be fooled by pre-election promises during Sunday dinner.
What does it look like in practice for us?
The creation process is quick and simple. When a new topic appears, for example, changes in social programs, we have a ready script and first graphic sketches within 4 business days. We don't need whole months for analysis. We work fast because laws in Poland also change fast. Last quarter, we closed 11 such projects. One of them, concerning energy prices, helped 42 elderly people from one municipality understand how to read new, complicated invoices. If you need such material for your institution, write to Marek at marek.wisniewski@frakcja.pl.